Chocolate lovers baffled after releasing they've been pronouncing Lindt wrong

Halloween and Christmas are just around the corner and that means it’s the perfect time to indulge in more chocolate and festive goodies.

Beloved Swiss brand Lindt, known and adored for its Lindor truffles, chocolate bars, and its legendary hollow golden bunnies and reindeers, are firm favourites during and .

As it’s known as a more premium chocolate brand, it may not make many appearances in trick-or-treaters’ hauls but the brand does offer spooky editions ideal for the occasion. Its classic truffle balls are often released in special edition pumpkin packaging, ideal for anyone who comes knocking on October 31.

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Despite its popularity, many people still pronounce its name wrong. According to writing experts , most pronounce the famous Swiss brand as "Lint" with a firm 't', but the correct way to say it is actually with a much softer ending sound.

On X, which was previously known as , people have shared their struggles with the correct pronunciation of the brand’s name. One person admitted: “why my whole life have I pronounced Lindt like lindent. There’s zero possible way that pronunciation would make sense”.

Another person said: “Pronouncing it as Lindt or Lindt accent wise, is even more confusing, you will hear me saying Lindt better than your Lindt pronunciation”.

A third commented: “Pause! And interesting fact: it’s been a few weeks since I learned the proper pronunciation of 'Lindt'. Thanks to Florian for that! And just so you can feel the taste and smell with me, this is dark chocolate, salt and caramel”.

And another person quipped: “Lindt is the best chocolate, it doesn’t matter that I don’t know what the f*** the pronunciation is”. While another simply added: “Forget Googling the pronunciation, eat the friggin' bar!”

Founded in 1845, Lindt is a renowned Swiss chocolatier and confectionery company. The firm’s roots can be traced back to 1836, when David Sprüngli and his son Rudolf Sprüngli-Ammann purchased a small confectionery shop in the old town of Zürich.

They began producing chocolates under the name David Sprüngli & Son. Before relocating to Paradeplatz in 1845, they set up a modest factory where they started producing solidified chocolate in 1838. Upon his retirement in 1892, Rudolf Sprüngli-Ammann divided his business between his two sons. The younger, David Robert, took over two confectionery shops that later became known as Confiserie Sprüngli.

His elder brother, Johann Rudolf, inherited the chocolate factory. To fund expansion plans, Johann Rudolf transformed his private company into "Chocolat Sprüngli AG" in 1899.

That year, he also bought Rodolphe Lindt's chocolate factory in Bern, leading to a rebranding of the company as "Aktiengesellschaft Vereinigte Berner und Zürcher Chocoladefabriken Lindt & Sprüngli", or United Bern and Zurich Lindt and Sprungli Chocolate Factory Ltd.

It wasn't until 1934 that Lindt began producing milk chocolate, having previously focused exclusively on dark chocolate. Over the next decades, it continued to expand and build on its expertise.

The firm is based in Kilchberg, where its main factory and museum are located. Lindt is one of the largest Swiss chocolate manufacturers.