TOWIE legend and proud vegetarian Pete Wicks is urging meat eaters to take up Burger King's offer of a free vegan royale.
New research released today shows how the UK is embracing plant-based foods more than ever with nearly 60% of the population being open to try plant-based foods, and 67% of those who once thought plant-based wasn’t for them now say a great plant-based burger changed their mind.
The campaign, launched in partnership with The Vegetarian Butcher, comes as research reveals over 40% of meat eaters admit to having never tasted a plant-based burger. Pete’s new gig sees him deliver vegan royales to meat-loving customers, giving them a chance to experience how tasty and satisfying plant-based can be and encouraging them to taste-test for themselves.
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He said: “I’m not here to preach – just saying, give it a go. The vegan royale is banging, and if you can enjoy a proper tasty burger and it happens to be plant-based, then why not? You don’t have to go full veggie to enjoy good food. I’m proud to be Burger King UK’s first-ever chief persuader – if I can get a few more people to give plant-based a try, then I’ve done my job.”
Burger King UK is offering a totally free vegan royale on UberEats or Just Eat on orders with a minimum spend of £20 until July 8.
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