Apple iPhone 17 launch event live: New ultra-thin iPhone Air is official

It's a huge day for Apple with the firm's famous September event getting underway from its HQ in Cupertino, California. This yearly showcase is where the US firm always shows off its next generation of iPhones, along with other upgrades such as new Apple Watch wearables and AirPods.

It'll be an action-packed few hours ahead, and Express.co.uk has made the trip across the pond to bring you all the latest news, views and updates from Apple's 'Awe Dropping' showcase.

So strap in, sit back and enjoy the show.

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